Defining the trajectories of Marketing, TARGET AUDIENCE and CUSTOMER AVATAR

SECOND CLASS_ DIGITALDEEPAK_DIGITAL MARKETING INTERNSHIP PROGRAMME

By Vikas R Usture

The first class of the DigitalDeepak sir has given us a significant concept of Masstrust. He also focused his attention on the importance of communication as a means to achieve targeted customers. Of course, he discussed in-depth the ways and means of building a personal brand and its benefits. Finally, he gave the detailed version and its importance to the Funnel theory.

Concept of Learn >Do>Teach

Every teaching the methodology includes the word FAILURE. The concept of teaching itself starts with the word failure because failure is a stepping stone to gain knowledge or information. The knowledge can be gained by various means such as articles, books; newspaper, live television, social media, etc can be utilized to at into effect work to be carried out in the right direction. During the accomplishment of the work, a person gains the apt experience which is much more valuable and gives one further step ahead to the learning process. Thus the leaning process is a continuous process and leads one to gain in the process the appropriate knowledge and also the experience.

Mistakes are future Benefits

DigitalDeepak sir has rightly pointed out that in the teaching process one is bound to make mistakes. With the help of these, a person goes all out to gain knowledge and become competent to overcome the mistakes. The world of work culture being more stressed and strained, mistakes are bound to occur in the execution of the work. These mistakes should be discussed with the fellow individuals so that better insight into the issue can be assessed and analyzed. Hence, discussions on a variety of issues that are leading to failure can be discussed and the best solution to have arrived. Thus, the future of the digital entrepreneur lies in understanding the mistakes and failures in a better manner to be successful.

Marketing is all about good CONVERSATIONS

Sir has rightly pointed out that marketing is all about good CONVERSATIONS, though marketing involves selling a product or services. Conversation means conveying the message, theme, or concept that is worth conveying to the public or more specific to the audience for their interest. Thus in marketing arena conversation is significant to reaching the target. Here the conversation should be one to one only then only the ideas can be sold in the right direction. And, if the conversation is one to the audience then there is no significant gain.

The conversation gives immense possibilities and gives you a broad range of opportunities thus strengthening your core values and upgrades your marketing skills. It enhances to take a massive step to sell a variety of products and services to the mass public. The conversation will inspire, motivate, and help you to take the necessary action that will give you a leg up over your competitors. Conversation blends the ancient wisdom of various world philosophies with modern thoughts to provide tools to grow in life and achieving maximum potential in the marketing field.

Conversation provides the tools to grow in life and this goal is to help marketers to realize the potential in the marketing area. Conservation transforms the business results dramatically by enhancing the scale of selling thus building a sustainable business.

   

AUTHENTIC to be able to communicate with audience

In the marketing field authenticity is one of the major issues. It determines the capacity and capability of the marketing personnel’s to effectively communicate their product or services. The originality of the product or services can be decided by how value and result oriented the product or service. Today, it's an information technology world where the audience can judge the authenticity of the services easily. Just the freebies or incentives will not give the appropriate results for selling a service or product.

EXPERIENCE is important to become a BETTER marketer

In the field of digital marketing, it is knowhow of the product or services is as important as the actual experience to the person. Here the marketer may be good in the knowledge of the product or service but he may be lacking in the actual experience of the field. Only an experienced marketer makes the high selling by target audience thus giving good results with the least cost for the promotion and other logistic support it needed.

Know your TARGET AUDIENCE

Any product or service product cannot be launched in the market by its seer quality or value. The digital marketer should take in to account the nature and type of its audience to whom he is connecting. Hence the digital marketer should give a lot of attention to the audience by determining their niche. All the audience cannot be considered as launching pad for the product or services. The product or services that are actually determined by the help of the customer avatar. As the cost involved in the advertisement huge one can’t risk all the amount in the advertisement for the product or services. The niche of the audience has to be determined before the launch of the product or services. Thus knowing the target audience is very much basic to building mass trust. This mass trust audience can be gained by developing the right communication skills.

How to define the TARGET AUDIENCE

For being an effective communicator the marketer should know there who is the target audience. The definition of the target audience can be determined by age group, gender criteria, income level, and educational criteria, and very significantly product or service related information they possess. Since in the earlier era the marketer uses to give advertisements in the newspaper, magazine, radio, or television modes of communication. With the advent of digital technology, the marketers are now a day’s very specific to the advertising tools such as Mass Media Marketing tools such as Facebook, Instagram, Linkedin, e-mail marketing, etc. These mass media marketing tools can be easily adapted to define their audience easily and link it to their target audience. This target audience can be related to a specific audience for a given niche. The combination of specific niche and the audience i.e. targeted will enhance the successful launching pad for the product or service in digital marketing. Thus defining who is the target audience plays a crucial role in digital marketing.

In the class sir has rightly considered the various criteria’s in the consideration to reach a potential targeted audience. These criteria such as communicating single customers at a time, shearing authentic information with the target the audience, keeping content engaging the customer, and emails play a major a significant role in building trust in the audience.

Significance of CUSTOMER AVATAR:

The targeted customer is determined by selectively by the help of preparing the customer avatar survey. Further, the customer avatar means detailed information preparation of the targeted or ideal customer. Here one focuses on the age, gender, income and educational criteria, city, and product-related know-how.

To further my research in preparation of the customer avatar, I have prepared a detailed survey on the student response to the ONLINE teaching survey during the LOCKDOWN period. Apart from the various basic information I have asked the questions as to the effectiveness of the online teaching method, how effective the methodology of online teaching, can there be new tools be included, and how effective the staff was in engaging them.

- survey link

https://docs.google.com/forms/d/e/1FAIpQLSdtC44vw67unYuwbLpqw_9i4qWjsYAj-tx6ZnBRvKSx6878fg/viewform?usp=sf_link


CONCLUSION
CUSTOMER AVATAR ONE
SWATI is working women having an income range 1-2 lakhs and optimistic on the online method of teaching. she satisfied about the online classes conducted by the institute during the lockdown. she is expecting improvement on the note given by the institute through online method. she was happy with the mentor's service provided during this time.
customer avatar two
shahin, is a student with post-graduation studies, although she had less accessibility to the internet connection she was able to attend all the classes. she is expecting improvement on the mock tests conducted by the institute through online method

thus to conclude the preparation of the customer avatar on google form was an innovative one and enjoyed every bit of it. The concept of Authenticity, Communication, and Marketing learning from different prospective was quite encouraging. thank you DIGITALDEEPAK SIR for this blog preparation assignment. looking forward to the new CLASS 3. Thank you, sir.