HARVESTING THE OPPORTUNITIES FROM DIGITAL MARKETING CLASS OF DIGITAL DEEPAK SIR
One of the major
changes in the Twenty first century is grow and development of Digital
marketing field. During my college days my friends and elders use to say me
that “No…don’t venture in to new field of computer science and more specific to
marketing using digital technology”and as said by them I did the same. Then
came to me choosing a career as said by others opted for science field so that
i have a decent living earnings and life standards ignoring the facts of
digital marketing area development. With the passage of time and being
independent in decision making and aware about development in digital field of
opportunities i.e. digital marketing, I want on to join government services and
this I did, truly no one guided me to join. Then the time came when my kids
started conveying me “Papa, this year we will not go for the vacations as mom
was telling us we don’t have enough money to travel and spend a week on
historical place and we are happy to see them through the Internet”. This is
hear I stopped for a while and started to think why I am running away from the
field of digital marketing as it has enormous opportunities where a person can
learn and earn, enjoy decent slandered of living. My adventure in the field
started with looking in to internet, talking to those who know about it and
expressing my point of view. Here, two years back I got a mail form Deepak sir
regarding his courses and his views on the opportunities in the field of
digital marking. I started following his blogs and trying to find the space
with him but due to one or the other constraint I could not connect with
him.With the present lockdown my workplace was sealed but due to supply of
essential commodities we are supposed to provide minimum services to the
citizens as per the governments social service norms and hence we were back at
workplace. Its here I was able to give enough time to digital marketing and
reading Digital Deepak sir’s blogs.
My goal-UNLOCKING THE POTENTIAL OF DIGITAL MARKETING
Joining the Digital Deepak internship Program class -1 learning
(Batch 3) had lot of curiosity as to know how to start this internship
program with basic knowledge I had. Will there be any proper guidance as what
this field of digital marketing, will it
be able to sustain the current global economic scenario, what are the necessary
skills I should possess and how to start with it. In this regard Digital Deepak
give us very much needed leads in to the subject of digital marketing. As he
suggested the to keep the goal of Rs. Ten million in three years in terms of
money value but I thought to change its money value to community value as my
goal. The immense opportunities of digital marketing can be harvested if we
built the Ten million strong community or tribe then money.
Global economic scenario and digital marketing
Digital marketing should go hand in hand with the existing global economic scenario. Sir has rightly pointed out in the class that debt creates money and money creates opportunities.
With global recession in place the
government is bound to reduce interest rates to infuse liquidity in the market
and hence the opportunity for the digital marketing is bound to increase. In
this respect sir said the strong digital companies with value input will
sustain and with those weaker one will wipe out from the market of digital
marketing. Sir has suggested us to understand the basic economics by reading
basic and practical books such as Economic 101, currency wars, books of Paul
Krugman, RaghuramRajan etc. as these readings will be valuable in enriching our
knowledge of economics.
Communication skill and its benefits
A good salesmen is a one who can communicate with his customer in a best
way so that his sales take quantum jump, this is especially true in digital
marketing. Our sales can increase in leaps and bound if we a MASS TRUST i.e.
trust worthy customers thus leading to a successful entrepreneur. It is rightly
said by the DigitalDeepak sir that it enhance once communication skill on has
to read, write and listen at least 30 minutes for each every day. Moreover with
the development in digital technology makes it easier by getting attached to
comic books, simple novels, Podcast, sitcoms and obviously comedy shows. He
adds further in his class by saying that for an effective communicator in
digital marketing one should know the local, traditional especially
socio-cultural aspects of the surrounding environment.
Building a Valuable niche
Deepak sir rightly said that finding a valuable niche should include
PASSION, TALENT AND MARKET OPPORTUNITITES. As the field digital marketing
itself has verity of niche or area such as SEM, SEO, Social Media Marketing and
Marketing Agency etc. Here he says to focus on the narrow niche. One has to
consider the market demand too. Hence he suggested to go and research Google
Auto suggest, Answerthepublic.com, talk to customer and have a glance at the
changing scenario of product and services. He has rightly pointed out to three
major niche areas such as Health, Wealth and Relationship that have immense
potential in the market.
Significance of building Personal Branding
Personal branding can’t be built in overnight, it has to take its time
to build the trusted community or tribe. The content we present should reflect
our character and personality on the social media platform. The trust has to be
built and maintained in the long run with respect to selected niche with the
audience. Thus if we focus our attention on building the trusted community then
the MASS TRUST can be built easily. In this regard on has to have his own
unique style and community base. This can be enhanced further by valuable
content writing, public speaking and videos, assisting on social media
platform. The DigitalDeepak sir suggested to refer to his article on the
net.
Era of Digital marketing
He has rightly pointed out that Digital Marketing is enhanced field of
marketing and hence it will never perish in the market. The old forms of
marketing communication means such as radio, television, newspaper etc have not
maintained the pace with the digital technology as digital marketing field did
hence digital marketing is bound to remain with big bang
approach. The consumer beheviour is changing with the passage of time and hece
the digital marketing has maintained the fluidity to change as per the whims
and fancy of consumer without hijacking.
Marketing
+ Technology = Digital Marketing
Concept
of integrated digital marketing
One
can’t successed in digital marketing without giving due emphasis to content
writing, which is the center of digital marketing. The more the innovative and
creative in content writing skill the more is your MASS TUST is build with the
customer or tribe. Facebook, Instagram, Linked In etc. social media platform
give more emphasis on the content writing and building tribe. The search engine
optimisation will be the at its zineth if we be creavtive in content writing. Thus
once the basic is developed then the paid ads and email marketing will enance
the quantity to your content writing and thus boosting your sales and convert
prospects higher. The simple chart given by sir is the gist to the concept of
integrated digital marketing field.
Further
he goes on to add the concept of CATT i.e. Content AttentionTrust and
Transaction. Hear he gives us another concept of FUNNEL where in he says
with the help of unique and creative content we can attract the attention of
the public for our product and with the passage of time by building trust with
them we can convert them in to transaction. Hence building the trusted
community or tribe will be most significant aspect in the development of the
digital marketing.
Conclude
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